Ladies and gentlemen, perhaps the single worst idea in the history of brand-management: The SciFi Channel is changing its name to the Syfy Channel to appeal to women. Essentially, they're saying, "Instead of changing the name, we'll just spell it wrong -- because we think that women like things that are spelled wrong."
There's nothing more awkward than watching SciFi geeks try to pick up chicks and do it so badly.
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